Enhance WordPress SEO with callin.io

Lee este artículo en español en LinkedIn:
Francisco Fernando de Brito Fontes on LinkedIn: Mejora el SEO en tu WordPress con Make

To increase traffic to your website, it is essential to focus on WordPress SEO best practices.

We will set up three automations using callin.io to create an audit and properly optimize WordPress SEO.

We will utilize Airtable, WordPress, GTmetrix, Google Search Console, and the SEO Review Tools API.

What is SEO?

SEO stands for “search engine optimization” or “search engine optimizer”.

SEO involves a set of techniques and strategies for optimizing website pages to improve their ranking in search engines.

The objective of implementing SEO is to boost organic traffic volume.

What are the benefits of SEO?

• Enhance your brand's visibility.
• Establish you as a market leader.
• Generate visits by attracting potential customers.

Automated SEO Analysis System

The goal of the 3 automations is to establish an automated analysis system that enables us to diagnose issues on web pages and track changes over time.

Procedure:

• A new page is detected on WordPress.
• Analyses are performed using GTmetrix, Google Search Console, and SEO Review Tools.
• The analysis data is stored in Airtable.

Step 1

Detect New Page Created on WordPress

• The scenario initiates every Friday at 11:00 p.m. The first module waits for new publications in «WordPress».
• The subsequent module searches a table created in “Airtable” for the post's URL.
• Then, using the “Router” module, we will create two alternative paths, depending on whether the post exists in Airtable or not.
• If it does not exist, it follows the upper path, where a record is created in Airtable. Subsequently, using the “HTTP” module, we will call a webhook with the following information: Airtable record ID, title, URL, and creation date of the publication.
• If the post already exists in Airtable, the “Router” takes the lower route, calling the same “Webhook” with the same parameters.

Expected result:

A log of all new blog posts in Airtable and the call to the automation that will execute the analytics.

Step 2

Run Scans Automatically

• The scenario is triggered when the «webhook» from the preceding automation is activated.
• The following module searches the table created in «Airtable» for the post's URL.
• Then, using the «Router» module, we will establish three distinct paths, one for each «API» to be consulted.
• After each API query, the record in «Airtable» is updated.

Information Obtained from Each Tool

All information is registered in Airtable.

GTmetrix

• GRADE: A
• STRUCTURE SCORE: 97
• PERFORMANCE SCORE: 96

Seo Review Tools

• SCORE: 41/100
• ERRORS: 3
• WARNINGS: 2
• WORD COUNT TOTAL: 278

Google Search Console

• VERDICT: PASS
• COVERAGE STATE: Submitted and indexed
• ROBOTS TXT STATE: ALLOWED
• INDEXING STATE: INDEXING ALLOWED
• LAST CRAWL TIME: 28/3/2022 18:35
• PAGE FETCHS STATE: SUCCESSFUL
• CRAWLED AS: MOBILE
• MOBILE USABILITY RESULT: PASS

Step 3

Update the Audit by Running a New Scan

• The scenario begins by searching in «Airtable» to find ten articles created or updated more than 45 days ago.
• The results are sent to the previous automation via the «HTTP» module to run the analysis and update the report.

Documentation

GTmetrix

Seo Review Tools

Google Search Console

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Lee este artículo en español en LinkedIn:
Francisco Fernando de Brito Fontes on LinkedIn: Mejora el SEO en tu WordPress con Make