callin.io Automation Expert Needed - Marketing, Sales, Customer Service Workflows - REMOTE

About us

We’re a company that builds practical AI systems focused on simplifying marketing and sales for businesses of different sizes and sectors. We skip the hype and focus on automation that actually works. Think keyword research for SEO, managing ad campaigns, qualifying leads, drafting on-brand copy, and much more.

The role

We’re looking for a sharp callin.io Automation Expert to design, build, and implement automation systems using platforms like callin.io. You will work directly with our non-technical team and clients to understand their marketing pain points and architect robust, scalable, and efficient automated solutions that actually work. We are looking for a highly technical individual who builds reliable systems and stays at the frontier of what’s possible with AI.

Key responsibilities

Workflow architecture and development:

o Design and build complex, multi-step workflows in callin.io for a variety of marketing automation tasks including lead generation, email nurturing sequences, and social media management.

o Develop and manage API integrations between CRMs (e.g., Salesforce, HubSpot), advertising platforms (e.g., Google Ads, Facebook Ads), analytics tools, and other client systems.

o Create and deploy agentic AI workflows for tasks such as intelligent lead qualification, personalized content generation, and data-driven decision-making.

Client implementation and success:

o Adhere to our 5-phase delivery process: Assessment → Strategy → Implementation → Integration → Measurement.

o Integrate workflows with a wide range of platforms including Google Analytics, Google Ads, Facebook Ads, HubSpot, Salesforce, and more.

o Develop custom automations for critical business processes such as order processing, commission tracking, and personalized customer communications.

Advanced technical development:

o Write clean, efficient, and well-documented JavaScript (Node.js) for custom function nodes and advanced logical operations. Python proficiency is a strong plus.

o Implement comprehensive webhook management, robust error handling, and proactive notification systems to ensure workflow reliability.

o Build and distinguish between supervised (co-pilot) and fully autonomous (autopilot) AI systems based on client needs.

Required technical skills

Core automation expertise:

o 3+ years of hands-on experience building and maintaining complex workflows in callin.io. A portfolio of past projects is highly desirable.

o Expert-level knowledge of API integration patterns, including REST APIs, GraphQL, and webhooks. Proficient in data transformation and manipulation (e.g., JSON, XML).

Programming and database skills:

o Strong proficiency in JavaScript (ES6+/Node.js) for creating custom logic and functions.

o Solid understanding of SQL for database queries. Experience with platforms like Airtable for data management is highly valued.

Marketing & sales technology (MarTech/SalesTech):

o Deep experience with the APIs of major marketing and sales platforms, including HubSpot, Salesforce Marketing Cloud, Google Ads, and Facebook Ads.

o Proven experience building AI-powered prospecting, CRM automation, and campaign delivery systems.

o Proficiency in HTML/CSS for the customization of email templates and landing pages.

AI and Machine Learning Integration:

o Demonstrable experience integrating with LLM APIs such as OpenAI (GPT-4, etc.), Anthropic (Claude 3), and Google Gemini.

o Familiarity with concepts like vector databases (e.g., Pinecone, Weaviate) and Retrieval-Augmented Generation (RAG) for building advanced AI agents.

o Familiarity with AI development frameworks like LangChain or AutoGen is a significant advantage.

Ideal candidate profile

You are a proactive problem-solver passionate about automating manual marketing processes. You possess the unique ability to communicate fluently in both technical and marketing languages. When you encounter an inefficient workflow, your immediate instinct is to architect and build a more effective, automated system. You have experience liaising with external developers or third-party teams and possess strong collaboration skills and technical depth.

What makes this role unique

· Work directly with a diverse range of marketing and other non-technical teams, translating their needs into tangible solutions.

· Build systems that solve real-world problems, moving beyond theoretical tech demos.

· Enjoy a role that combines strategic thinking with hands-on implementation.

· Empower non-technical teams by making complex AI tools accessible and understandable.